Lego Video Game



The companies make video games about the film or the other way round because it is good for advertisement and it is a good way to earn money.







































Vertical Integration- Is when a Media Company owns different businesses in the same chain of production and distribution. When a company expands its business into areas that are at different points on the same production path, such as when a manufacturer owns its supplier and/or distributor.
Connotation-An idea or feeling which a word invokes for a person in addition to its literal or primary meaning.
Denotation-The literal or primary meaning of a word, in contrast to the feelings or ideas that the word suggests.

Simultaneous releases

Kung-Fu Panda-http://www.dreamworks.com/kungfupanda/play
Jurassic park: Operation Genesis.
Madagascar/Madagascar Escape 2 Africa.
Shrek Forever After- The final chapter.

Video games often release video games as it's another way to promote their own movie. It creates hype which gets people talking about the movie therefore promoting the movie more.
The companies also make more money, especially if the game costs money to play, as the film is promoting the game, not just the game promoting the film.
The brand, the characters and the plot is already well established.

Blumler and Katz

Diversion-A way to escape the chaos of everyday life because you can enjoy the exciting lifestyles of lego people.
Personal Relationships-The film forms relationships between other people, if they enjoy the same thing they can become friends, or it could make them feel homely and happy.
Personal Identity- Helping us find out about ourselves, discover new things that we like.
Surveillance-Know information, find out about stuff thats happening right now, the game gives info about the film.

How is the lego movie video game used to promote the movie to the target audience?

The lego movie video game is used to promote the movie to the target audience with the Blumler and Katz theory of diversion. The lego movie video game is a surreal version of our reality, it allows the player to escape their own reality and enjoy a lego video game. While doing this is makes the company money, familiarises the player with the plot and the characters and it promotes the movie. When the movie is released, people will then buy the game, giving the company a lot of money. The movie promotes the game and the game promotes the movie.
It also works with Blumler and Katz theory of Personal relationships as one person playing the video game may not want to go see it alone, but if two people enjoy the game, they'll encourage each other to go watch the film together.

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