Jacob Kestle Media

Marketing Ways of promoting a movie. Trailer Adverts Posters Website Social Media Publicity Stunt Celebrity + Brand partnerships. Merchandise Synergy/Merchandise The merchandise ranges from shirts, to hats to costumes to actual lego structures to build. $29.99  $69.95 $42.99 $19.45 McDonalds happy meal, that children eat, had a lego movie theme. All of the merchandise is designed for children, therefore it's aimed towards parents to buy it for the children. The advertisement of the merchandise being constantly promoted on children tv makes the child pester their parents for the toys, this allows the child and the parent to know that there is a lego movie. Promotion The lego website promotes the film, short films with the same characters and games with the same characters.  https://www.lego.com/en-gb/videos/themes/lego-movie The lego movie poster was everywhere promoting the lego movie. The poster is exciting, colourful and shows all the characters including characters childr

The lego movie's target audience is a family. The rating is U. The target audience can be split into 3 categories: Children who play with lego; Parents who used to play with lego; Young adult movie-goers. Blumer and Katz (1973) Blumer and Katz theorised there are 4 main reasons why consumers buy media products (magazines, VideoGames, etc.): Diversion - Escaping from everyday life into something more exciting. Personal Relationships -  Using the media to fulfil the need for companionship; Using the media to form relationships with others or to be apart of a social group. Personal Identity - Using the media to find out about yourself. Surveillance - Using the media to find out about events going on around us. The lego movie's target audience would be watching the movie for the reasons of d iversion as it's an exciting  movie and a distractions from boring life. They would also watch it for the personal relationships of being closer as a family or a group of fri

Emmet (Chris Pratt), an ordinary LEGO figurine who always follows the rules, is mistakenly identified as the Special -- an extraordinary being and the key to saving the world. He finds himself drafted into a fellowship of strangers who are on a mission to stop an evil tyrant's (Will Ferrell) plans to conquer the world. Unfortunately for Emmet, he is hopelessly -- and hilariously -- unprepared for such a task, but he'll give it his all nonetheless.