Jacob Kestle Media

Stanley Hall argues youths are; ‘depressed’ and are likely to seek excitement through; crime, sex, drink/drugs,’ (Hall, 1904). If I were a boy Even just for a day I'd roll outta bed in the morning And throw on what I wanted and go Drink beer with the guys And chase after girls I'd kick it with who I wanted And I'd never get confronted for it Cause they'd stick up for me If I were a boy I think I could understand How it feels to love a girl I swear I'd be a better man I'd listen to her Cause I know how it hurts When you lose the one you wanted Cause he's taken you for granted And everything you had got destroyed If I were a boy I would turn off my phone Tell everyone it's broken So they'd think that I was sleepin' alone I'd put myself first And make the rules as I go Cause I'd know that she'd be faithful Waitin' for me to come home To come home If I were a boy I think I could un

Laura Mulvey (1975) argued women in the media are used as; ‘Erotic objects of desire for males on screen and in the audience,’ (Mulvey, 1975). Stanley Hall (1904):  Young people are extreme and need excitement; “Youth must have excitement and if this is not at hand in the form of moral intellectual enthusiasms it is more prone to be sought in; sex, drink or drugs.” Richard Butsch (1992) who says working class males in the media are presented as; "Incompetent and ineffectual, often a buffoon, well-intentioned but dumb. In  This hit, that ice cold Michelle Pfeiffer, that white gold This one for them hood girls Them good girls straight masterpieces Stylin', whilen, livin' it up in the city Got Chucks on with Saint Laurent Got kiss myself, I'm so pretty I'm too hot (hot damn) Called a police and a fireman I'm too hot (hot damn) Make a dragon  wanna retire man I'm too hot (hot damn) Say my name you know who I am I'm

Case S tudy Option 2 Song 1: Mark Ronson, Bruno Mars - Uptown Funk (https://www.youtube.com/watch?v=OPfOYbXqDm0) Song 2: Beyonce - If I Were A Boy (https://www.youtube.com/watch?v=AWpsOph8q0m) _________________________________________________________________________________ Song 1 Nationality: American Genre: Pop Sales Figures: 1 million + copies sold Target Audience: Late 20's, Early 40's Song 2 Nationality: American Genre: Contemporary R&B, Pop Sales Figures: 190,000 copies sold T arget Audience: Female Perspective

"Screaming queens" (Medhurst 1997) "Butch Dykes" (Medhurst 1997)

S.Hall said in 1981, blacks are stereotyped as; "The social problem," (Hall, 1981) and this is a stereotype that has been embraced by Hip-Hop culture.  Theorist Sarita Malik points out the obvious 1998); “The word ‘race’ in the cultural and political terrain has almost universally been aligned with Black and Asian people, as though they are the only racial groups that ‘own’ an ethnicity…  Whiteness has been naturalized, as though it is an invisible ‘norm.’ When it is of course an ethnic group like any other.  Malik argues: “Many feel that Black and Asian audiences are still not sufficiently catered for and that insensitivity towards issues of race and ethnicity still exist. The reality of a lived multiculturalism is not represented in the British media."